LifeGaines
○ the situation
LifeGaines Medical & Aesthetics offers individualized aging solutions designed to help you gain more out of life. Aging is a natural progression and cannot be prevented. However–we can control how we age. LifeGaines specializes in Age Management medicine, sexual health and aesthetics, helping people achieve how they want to feel and how they want to look as they age. Their current service structure felt disjointed and unclear. They approached us looking for a full rebrand strategy to create a more cohesive brand environment.
Their current mark didn’t quite speak to the innovation and professionalism they offer.
● the solution
My goal was to create a brand experience that cohesively combined their medical services with their aesthetic services in a way that encourages patients to explore both sides of the business. Their current mark didn’t quite speak to the innovation and professionalism of their business. I wanted the new mark to feel modern and cutting edge, to compliment Dr. Gaines’s impressive experience. The new mark symbolizes technology and innovation. The subtle gradation in the word mark is symbolic of the journey to achieving optimal results. A multi-symbolic icon, paired with the clean, sophisticated wordmark creates a harmonious brand that is successfully representative of the expertness of LifeGaines.
My role within this project:
Creative Direction
Branding & Identity Design
Creative Copywriting
UI Art Direction & Design
Social Media Strategy
Environmental Design
◆ conclusion
The new brand design balances the innovation of medical advancement with the modern individual, bringing the company up to the same caliber of the quality of the services they offer. In today’s modern med-spa marketplace, it’s important to stand out amongst competitors, especially those that lack the medical experience that LifeGaines offers. With a more modern brand and intuitive website, LifeGaines has been able to gain new clients and re-establish itself as a leader in the medical and aesthetic industry.